Toronto, August 16, 2025 — “American Express signature scent” has used a special “signature scent” in its Centurion lounges for years. This fragrance sets a calm and elegant mood. Let’s explore what it is and why it matters.
The “signature scent” is a custom fragrance. It was designed to be pleasing and memorable. The scent includes bergamot, pink peppercorn, lavender, vetiver, and leather. These notes blend to make a calm and classy aroma. This mix has been used since at least 2018
In Philadelphia, the scent was called “Modern Prestige.” At that time, travelers could push a button in a scent wall to experience the aroma.
Why Use a Signature Scent?
Airports are often busy and stressful places. A scent can change how travelers feel. Many modern spaces use scent as part of brand identity. American Express chose this for its lounges, too.
Where Is It Used?
The scent appears at the entrance of Centurion Lounges. When you enter, you may notice this subtle fragrance. It is meant to signal comfort and calm.
Who Created the Scent?
The scent is a custom creation. It was made to fit the atmosphere of the lounges. However, the exact creator is not always known. One Reddit user suggested a scent-design company called 12.29 was involved.
A Memory From Lounge Visitors
Some lounge visitors have mentioned the scent online. One comment said:
“In designing that first lounge, AmEx worked to develop a signature scent—with ingredients including bergamot, pink peppercorn, lavender, vetiver, and leather”
Scent in Other Airport Spaces
American Express is not alone in using fragrance. Other airlines and airports also use signature scents:
Air France launched a fragrance called AF001 in early 2025. It is used in first-class lounges.
Singapore Airlines has “Batik Flora.” It is used in lounges and planes.
Changi Airport has its own scent that blends orchid, geranium, citrus, and Asian spices.
Cathay Pacific, ANA, and others also have custom scent programs.
These examples show how scent can be part of travel branding and comfort.
The Purpose of a Lounge Scent
Lounges want to feel welcoming. They want travelers to relax and take a moment for themselves. The signature scent helps with that. It ties into the design of the space, like lighting, seating, and decor.
Summary
What it is: A special fragrance used in American Express Centurion Lounges.
Notes included: Bergamot, pink peppercorn, lavender, vetiver, leather (Modern Prestige)
Made by: A custom process; possibly by 12.29.
Where used: At lounge entrances; part of brand experience.
Trend: Other airlines and airports use scent similarly.
